Summer days are coming!

As SUMMER is laconic and loved for a few but strong components, AMAR brand was constructed based on a few but strong design elements. The colors, the palm icon and the calendar.


Already successful and adored, Amar restaurant challenged our team for a courageous rebranding and creating a new perception of the restaurant concept.

The solution was simple: what all the people are waiting the whole year for - is summer.

So the design, the color palette and the brand visual execution messaged SUMMER with all its essence.

Using the calendar element in the brand design, was the symbolic expression of summer concept, especially considering the most waited month mentioned in it.

August - the most waited month in the year!